Display : Definition, Objectives, Types, Terms, Plans and Care


Definition Display

Definition of product display is setting goods merchandise on something the place certain with destination for awaken interest consumers, so make it easy consumer for see and choose product or goods offered and on finally to do purchase .

Display Purpose


The following are some display purposes, namely:

  • The purpose or purpose of product displays is to attract the attention and interest of potential consumers. The purpose of this product display is more directed at efforts so that prospective customers are interested in the product and want to come and enter the shop or the location where they are selling. The success of this marketing activity will greatly determine the success of a sales business. So it is not wrong if the sales business actor pays more attention to this activity.
  • To make it easier for potential consumers or buyers. The purpose of displaying these goods tends to lead to the convenience and ease of potential buyers in viewing and selecting products. These two words are really needed by potential consumers, namely comfort and convenience. Because when potential customers are comfortable, they will be happy to see and choose the product they are looking for. This will certainly make potential consumers more comfortable in the store to find or choose products. Imagine if the prospective buyer is uncomfortable and finds it difficult to see the goods, of course he will quickly leave the place of sale he visited. This is a lost sales opportunity.

However, of course, product displays are not the only focus for sellers to make goods sellable, because there are still many money factors that must be considered. These things include product quality, product prices and others.

General Display Sharing


The following are some display divisions in general, namely:

1. Window display

The definition of window display is the display of products or merchandise on the windows of a place of business or shop. Window display functions include;
  • To attract people's attention to the product being sold.
  • To attract the attention of potential customers to the shop or place of business.
  • To generate consumer interest to buy instantly.
  • To introduce new products or products that are trending.
2. Interior display

The definition of interior display is the display of products or merchandise that is carried out in a place of business or shop. Why display goods or products in the store?, Here are some functions of the interior display;
  • To display all samples of products sold.
  • To make it easier for consumers to choose and view the items they are looking for or need.
  • To facilitate the service to consumers.
  • To beautify the appearance in a shop or place of business.
  • To sort products or goods by category. For example, men's clothing products are combined with men's clothing products.
  • To show a complete impression of the product being sold.
  • To attract the attention and interest of consumers while in the store.
3. Exterior display

Understanding or definition Exterior display is a product display that is done outside the store. Usually in front of the shop. The function and purpose of the exterior display is to attract the attention or interest of potential consumers when they are near the store area. This is almost the same as the function of the window display above.

Good Display Terms


The following are some of the requirements for a good display, namely:

  • Displays must be able to make the items on display easy to see, easy to find and easy to reach. These three things are absolute requirements that must be able to be realized by display activities. Otherwise, any attractive and attractive display will be in vain.
  • Displays must pay attention to security aspects, both security for store managers from potential loss, as well as security for visitors (consumers) who are in the store, related to this security aspect, retailers usually will not place fragile items anywhere. rack. Expensive items, especially small physical ones, are usually displayed in the window. Canned goods that are quite heavy are also usually placed on the bottom shelf to avoid the risk of injury to visitors (especially children) if the goods are dropped.
  • Displays made by retailers must be informative and communicative, retailers can use assistive devices such as other standing poster materials.

Attitude Interpret Product Visual Planning


In interpreting the visual planning of product arrangement, good attitudes are needed in accordance with the basic SOP guidelines, namely:

  • Be careful

This is done by, among other things:

  1. Item specifications correctly
  2. Stand, sit and move as needed
  3. Speak clearly and loudly
  4. Do it like the first time
  5. Push yourself with passionate sentences
  6. Pay attention to the problem of visual interpretation
  7. Pay attention to every process carried out
  8. Observe carefully the items that have been arranged
  9. Check the documents of the arranged goods, whether they have been installed or not
  • Responsible
The waiter must be responsible for interpreting the visualization of the product arrangement according to his level of authority in the company, including by:
  1. Accommodate input on setup from supervisors or colleagues
  2. Distributed to authorized officers in the company
  3. Resume the setup process correctly.

Caring for Product Display

The following are some product display treatments, namely:

1. Vegetable Care

  • Sowcase and preparation room should not be dirty and smelly
  • Equipment must be clean and stored in its place
  • General cleaning once a week for counter and preparation room
  • Maintain the temperature of the showcase and cool room
  • Making processed products
  • Records annihilation and transformation every day
2. Fruit Care

  • Showcase, bins, cool room and preparation room must be clean and not smelly
  • All equipment that has been used is cleaned again and stored
  • In storage must pay attention to the flow of goods turnover (FIFO), resistance [storage, temperature, and date of receipt
  • Making processed products and special prizes
  • Records annihilation and transformation

3. Meat Care

  • Products meet health standards
  • Beef sold according to the meat map
  • Chicken is sold in pieces or whole
  • Selling a variety of local or imported meat with various variations
  • Products from suppliers meet supermarket standards
  • Products from suppliers must be processed immediately
  • Chicken, fish and sausage washed with cold water except beef

4. Dairy Care

  • When holding back check the expiration date
  • Pay attention to product feasibility
  • Every product has a price guide
  • Cooked food products must be covered with plastic wrapping
  • The product label has the Ministry of Health's permission

5. General Product Display Maintenance
  • Checking the condition and quantity of goods
  • Select and search for required items
  • Add inventory arrangement
  • Take good care of things

How to take care of goods

The following are some ways to care for goods, namely:
  • Provide a place that meets the requirements
  • Provide a suitable place
  • Storing goods according to type and group
  • Provide sufficient explanation

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